Defining the field of events
Year of publication: |
2021
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Authors: | Dolasinski, Mary Jo ; Roberts, Chris ; Reynolds, Joel ; Johanson, Misty |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 45.2021, 3, p. 553-572
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Subject: | events | event definition | event studies | data & theory | field of events | Ereignisstudie | Event study | Event-Marketing | Event marketing | Ankündigungseffekt | Announcement effect | Theorie | Theory | Großveranstaltung | Big event | Sportveranstaltung | Sport event | Börsenkurs | Share price | Veranstaltung | Event |
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