Defining the Market Potential by Assessing Growth and Saturation in the Private Life and Pensions Industry
The aim of the report is define the market potential of the private life and pension industry in the Baltic region. The authors used the Törnquist function to develop the market growth and saturation approach. The research outcome is a cross-country comparison of market growth, saturation and its dynamics to support strategic decisions by financial companies.
Year of publication: |
2013
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Authors: | Ilja Arefjevs, Tatjana Volkova, Marija Lindemane |
Published in: |
Oeconomia Copernicana. - Polskie Towarzystwo Ekonomiczne Oddzial w Toruniu, Wydzial Nauk Ekonomicznych i Zarzadzania UMK. - Vol. 4.2013, p. 19-44
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Publisher: |
Polskie Towarzystwo Ekonomiczne Oddzial w Toruniu, Wydzial Nauk Ekonomicznych i Zarzadzania UMK |
Subject: | market growth and saturation | life and pensions products | Törnquist function | strategic decision making |
Saved in:
freely available