Delegating pricing power to customers : Pay What You Want or Name Your Own Price?
Florentin Krämer, Klaus M. Schmidt, Martin Spann, Lucas Stich
| Year of publication: |
April 2017
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|---|---|
| Authors: | Krämer, Marius-Florentin ; Schmidt, Klaus M. ; Spann, Martin ; Stich, Lucas |
| Published in: |
Journal of economic behavior & organization : JEBO. - Amsterdam [u.a.] : Elsevier, ISSN 0167-2681, ZDB-ID 864321-0. - Vol. 136.2017, p. 125-140
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| Subject: | Customer-driven pricing mechanisms | Pay What You Want | Name Your Own Price | Competitive strategies | Marketing | Laboratory experiment | Preismanagement | Pricing strategy | Preiswettbewerb | Price competition | Theorie | Theory | Kunden | Customers | Preisdifferenzierung | Price discrimination | Experiment | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jebo.2017.01.019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011852639