Delimiting disruption : why Uber is disruptive, but Airbnb is not
Year of publication: |
2020
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Authors: | Muller, Eitan |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 37.2020, 1, p. 43-55
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Subject: | Airbnb | Disruption | iPhone | New products | Post-adoption | Uber | Disruptive Innovation | Disruptive innovation | Share Economy | Sharing economy | Technischer Fortschritt | Technological change | Produktentwicklung | New product development |
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