Delineating foreign market potential : a tool for international market selection
Year of publication: |
2015
|
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Authors: | Ozturk, Ayse ; Joiner, Eric ; Cavusgil, S. Tamer |
Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1096-4762, ZDB-ID 1411657-1. - Vol. 57.2015, 2, p. 119-141
|
Subject: | Internationales Marketing | International marketing | Marktabgrenzung | Market definition | USA | United States | Internationale Marktsegmentierung | International market segmentation | Theorie | Theory | Marktgröße | Market size |
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