Delineating the outcomes of fans' psychological commitment to sport team : product knowledge, attitude towards the sponsor, and purchase intentions
Jaskirat Singh Rai, Maher N. Itani, Apar Singh, Amanpreet Singh
| Year of publication: |
2021
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|---|---|
| Authors: | Rai, Jaskirat Singh ; Itani, Maher N. ; Apar Singh ; Amanpreet Singh |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-9678, ZDB-ID 2439433-6. - Vol. 14.2021, 3, p. 357-382
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| Subject: | attitude toward sponsor brand | cricket | Indian Premier League | product knowledge | psychological commitment to team | purchase intention | sport sponsorship | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Arbeitsgruppe | Team | Profisport | Professional sports | Ballsport | Ball game | Fußball | Football | Produktinformation | Product information |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/JGBA.2021.116720 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012613996