Demand- and supply-side cross-functional relationships : an application of disconfirmation theory
Niall Piercy and Alex Ellinger
| Year of publication: |
2015
|
|---|---|
| Authors: | Piercy, Niall ; Ellinger, Alexander E. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 23.2015, 1, p. 49-71
|
| Subject: | intra-firm integration | internal integration cross-functionalö integration | operational integration | demand and supply integration | cross-functional relationships | disconfirmation theory | Nachfrage | Demand | Angebot | Supply | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011297675