Demand effects of product similarity network in e-commerce platform
Hong Jun Huang, Jun Yang, Benrong Zheng
| Year of publication: |
2021
|
|---|---|
| Authors: | Huang, Hong Jun ; Yang, Jun ; Zheng, Benrong |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 21.2021, 2, p. 297-327
|
| Subject: | Product similarity network | Semantic similarity | User generated content | Market generated content | Spillover effect | Electronic Commerce | E-commerce | Social Web | Social web | Netzwerkökonomik | Network economics | Spillover-Effekt | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-019-09352-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012588011