Demand expansion and cannibalization effects from retail store entry : a structural analysis of multichannel demand
Scott K. Shriver, Bryan Bollinger
| Year of publication: |
2022
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|---|---|
| Authors: | Shriver, Scott K. ; Bollinger, Bryan |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 68.2022, 12, p. 8829-8856
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| Subject: | pricing | channels of distribution | discrete-continuous models | market entry | Markteintritt | Market entry | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Theorie | Theory | Marketingmanagement | Marketing management | Nachfrage | Demand | Internationaler Markteintritt | International market entry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2022.4308 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014284912