Demand-side strategy and business models : putting value creation for consumers center stage
Year of publication: |
February 2018
|
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Authors: | Priem, Richard L. ; Wenzel, Matthias ; Koch, Jochen |
Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 160984-1. - Vol. 51.2018, 1, p. 22-31
|
Subject: | Business models | Consumers | Demand-side strategy | Value creation | Value proposition | Betriebliche Wertschöpfung | Geschäftsmodell | Business model | Strategisches Management | Strategic management | Konsumentenverhalten | Consumer behaviour |
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