Demarketing

edited by Nigel Bradley and Jim Blythe

1. Demarketing : an overview of the antecedents and current status of the discipline / Nigel Bradley and Jim Blythe -- 2. Synchromarketing / Maria Pilar Martinez-Ruiz -- 3. Synchromarketing : demarketing places / Gary Warnaby and Dominic Medway -- 4. Countermarketing in a wicked problem context : the case of cocaine / Nigel Jones, Paul Baines and Steve Welsh -- 5. Counter-marketing case studies / Clive Boddy -- 6. General demarketing / Heather Skinner -- 7. General demarketing case study / Nadio Granata and David Wyles -- 8. Selective demarketing : a value destruction approach / Jillian Dawes Farquhar -- 9. Selective demarketing : case study - Frizzell Insurance / (Daisy) Jing Tan -- 10. Ostensible demarketing : the power of prohibition / Robin Croft -- 11. Ostensible demarketing case study / Sally Mckechnie -- 12. Unintentional demarketing / Theresa A. Kirchner -- 13. "Unintentional demarketing" in higher education / Nnamdi O. Madichie -- 14. Demarketing and marketing : a conceptual discussion / Jim Blythe.

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Year of publication:	2014
Other Persons:	Bradley, Nigel (ed.) ; Blythe, Jim (ed.)
Publisher:	Abingdon, Oxon : Routledge,
Subject:	Wettbewerbsstrategie \| Competitive strategy \| Marketingmanagement \| Marketing management \| Demarketing

Extent:	1 online resource (xvi, 222 pages)
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
ISBN:	978-1-135-07042-7 ; 978-1-135-07040-3 ; 978-1-135-07041-0 ; 978-0-415-81647-2 ; 978-0-415-81648-9
Other identifiers:	10.4324/9780203591208 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014499024