Democratizing data analytics products to drive sme growth : a natural experiment
Zhe Yuan, Yitong Wang, Tianshu Sun, Huilan Xu
| Year of publication: |
2025
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|---|---|
| Authors: | Yuan, Zhe ; Wang, Yitong ; Sun, Tianshu ; Xu, Huilan |
| Published in: |
Manufacturing & service operations management : M & SOM. - Linthicum, Md. : Informs, ISSN 1526-5498, ZDB-ID 2023273-1. - Vol. 27.2025, 4, p. 1053-1067
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| Subject: | data analytics | data-driven operations | digital platform | E-commerce | natural experiment | PSM-DID | SME growth | KMU | SME | Electronic Commerce | Digitale Plattform | Digital platform | Unternehmenswachstum | Firm growth | Data Analytics | Data analytics | Big Data | Big data | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/msom.2024.1138 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015433241