Demographic differences in perceptions of media brand personality : a multilevel analysis
Danny Da Eun Kim
| Year of publication: |
April-June 2018
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|---|---|
| Authors: | Kim, Danny Da Eun |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 20.2018, 2, p. 81-106
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| Subject: | Brands | brand personality | media brands | gender | race | ideology | Markenimage | Brand image | Geschlecht | Gender | Markenführung | Brand management | Markenartikel | Brand | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14241277.2017.1410481 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011975570