Demographic differences in recall and recognition rates of in-game advertisements
Chee Yong Toh and Ho Keat Leng
| Year of publication: |
2014
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|---|---|
| Authors: | Toh, Chee Yong ; Leng, Ho Keat |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 15.2013/14, 3, p. 187-196
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| Subject: | brand placement | product placement | video games | advertising recall | advertising recognition | Product Placement | Product placement | Computerspiel | Video game | Werbewirkung | Advertising effects | Werbung | Advertising | Fernsehwerbung | Television advertising | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010347076