Demographic differences in recall and recognition rates of in-game advertisements
Year of publication: |
2014
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Authors: | Toh, Chee Yong ; Leng, Ho Keat |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 15.2013/14, 3, p. 187-196
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Subject: | brand placement | product placement | video games | advertising recall | advertising recognition | Product Placement | Product placement | Computerspiel | Video game | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Fernsehwerbung | Television advertising |
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