Demographics, alcoholic beverage purchase patterns, and attitudes driving hard cider expenditures
Year of publication: |
2022
|
---|---|
Authors: | Yenerall, Jackie ; Jensen, Kimberly L. ; Hughes, David W. ; Trejo-Pech, Carlos ; DeLong, Karen L. |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 28.2022, 5, p. 228-241
|
Subject: | consumer characteristics | expenditures | Hard cider | Konsumentenverhalten | Consumer behaviour | Alkoholkonsum | Alcohol consumption | Alkoholisches Getränk | Alcoholic beverage |
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