Demystifying hedonic shopping motivation and consumer buying behavior during the post-global pandemic : evidence from a developing country
Alex Aruldoss, Sudhir Rana, Satyanarayana Parayitam, and Bhuvaneswari Gurumurthy
| Year of publication: |
2024
|
|---|---|
| Authors: | Aruldoss, Alex ; Rana, Sudhir ; Parayitam, Satyanarayana ; Gurumurthy, Bhuvaneswari |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 32.2024, 4, p. 486-505
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Entwicklungsländer | Developing countries | Online-Handel | Online retailing | Coronavirus |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2023.2221442 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015190538