Demystifying the "Sunk Cost Fallacy": When Considering Fixed Cost in Decision-Making is Reasonable
Year of publication: |
2017-02-12
|
---|---|
Authors: | Krämer, Andreas |
Publisher: |
Techmind Research Society |
Subject: | Marketing | sunk cost fallacy | Amazon Prime | BahnCard | online survey | heuristics | Denison Making |
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