Depth versus breadth in video rental kiosks
Year of publication: |
May 2017
|
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Authors: | King, Amanda S. ; King, John T. |
Published in: |
Applied economics letters. - Abingdon : Routledge, ISSN 1350-4851, ZDB-ID 1181036-1. - Vol. 24.2017, 7/9, p. 623-626
|
Subject: | Competition depth | competition breadth | multichannel distribution | market segmentation | video rental industry | Wettbewerb | Competition | Filmwirtschaft | Film industry | Marktsegmentierung | Market segmentation | Vertriebsweg | Distribution channel |
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