Extent:
XXIII, 332 S.
graph. Darst
Series:
Schriften zum Marketing. - Berlin : Duncker & Humblot, ISSN 0343-5970, ZDB-ID 1925635. - Vol. 6
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift
Language: German
Thesis:
Zugl.: Mannheim, Univ., Diss., 1978
ISBN: 3428040694
Source: