Der "Connect + Develop"-Ansatz bei Wella und P&G
Thomas Clausen
| Year of publication: |
2010
|
|---|---|
| Authors: | Clausen, Thomas |
| Published in: |
Open Innovation umsetzen : Prozesse, Methoden, Systeme, Kultur. - Düsseldorf : Symposion-Publ., ISBN 3-939707-75-9. - 2010, p. 177-195
|
| Subject: | Wella AG <Darmstadt> | Procter & Gamble Company | Kosmetikindustrie | Cosmetics industry | Haarkosmetik | Hair care product | Innovation | Innovationsmanagement | Innovation management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014565613