Der Einfluss des Ubiquitous Computing auf das Customer-Relationship-Management
Michael Leicht
| Year of publication: |
2005
|
|---|---|
| Authors: | Leicht, Michael |
| Publisher: |
Aachen : Shaker |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Beziehungsmarketing | Relationship marketing | Zukunftsforschung | Futures studies | Szenariotechnik | Scenario analysis | Mobilkommunikation | Mobile communications | Kundenmanagement | Ubiquitous Computing |
| Description of contents: | Table of Contents [bvbr.bib-bvb.de] |
| Extent: | XXI, 228 S. Ill., graph. Darst. 21 cm, 372 gr. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Vallendar, Wiss. Hochschule für Unternehmensführung, Univ., Diss., 2005 |
| ISBN: | 978-3-8322-4656-3 ; 3-8322-4656-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003270823