Descriptive or injunctive? : the effect of sustainable normative appeals and advertising orientations on environmentally responsible consumption behavior in a collective action perspective
Kan Jiang, Silan Mo, Meilian Qin
| Year of publication: |
2024
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| Authors: | Jiang, Kan ; Mo, Silan ; Qin, Meilian |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 79.2024, Art.-No. 103894, p. 1-13
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| Subject: | Advertising orientations | Collective action | Environmentally responsible consumption behavior | Sustainable normative appeals | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Umweltbewusstsein | Environmental consciousness | Werbewirkung | Advertising effects | Nachhaltige Entwicklung | Sustainable development | Corporate Social Responsibility | Corporate social responsibility | Umweltmanagement | Environmental management | Kollektives Handeln |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103894 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015101943