Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Christian Homburg, Arnd Vomberg, and Stephan Muehlhaeuser
| Year of publication: |
2020
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|---|---|
| Authors: | Homburg, Christian ; Vomberg, Arnd ; Muehlhaeuser, Stephan |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 6, p. 1113-1134
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| Subject: | business-to-business marketing | dual distribution | governance value analysis | marketing organization | multichannel sales systems | multiple agency theory | B-to-B-Marketing | Business-to-business marketing | Vertriebsweg | Distribution channel | Prinzipal-Agent-Theorie | Agency theory | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Transaktionskosten | Transaction costs |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243720929676 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012391114