Design and pricing of extended warranty menus based on the multinomial logit choice model
Xiaolin Wang, Xiujie Zhao, Bin Liu
| Year of publication: |
2020
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|---|---|
| Authors: | Wang, Xiaolin ; Zhao, Xiujie ; Liu, Bin |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 287.2020, 1 (18.11.), p. 237-250
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| Subject: | Extended warranty | Multinomial logit model | Pricing | Warranty menu | Logit-Modell | Logit model | Garantie | Warranty | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Diskrete Entscheidung | Discrete choice |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2020.05.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012293758