• Foreword -- Introduction: design and personalisation : by a person or for a person? / Iryna Kuksa and Tom Fisher -- Personalising consumption, retail and digital spaces -- Personalisation and fashion design / Tony Kent -- Making it mine : personalising clothes at home / Amy Twigger Holroyd -- Wearable technology as personalised fashion : empowering or oppressive? / Conor Farrington -- Personalising communication, marketing and manufacture -- Who is really in control? : pitfalls on the path to personalisation and personality / Jon Oberlander -- What will designers do when everyone can be a designer? / Matt Sinclair -- The history and application of additive manufacturing for design personalisation / Guy Bingham -- Personalising health -- The 4 PS : problems in personalising a public service (a personal view of personalisation in the NHS) / Kath Checkland -- Designing for personalisation in predictive and preventive medicine / Olga Golubnitschaja, Heinz Lemke, Marko Kapalla and Tony Kent -- Towards a person-centred approach to design for personalisation / Sarah Kettley, Richard Kettley and Rachel Lucas -- Conclusion: what happens next? themes and principles for a personalised future / Tom Fisher and Iryna Kuksa -- Index