Design in business : strategic innovation through design
Margaret Bruce and John Bessant
| Year of publication: |
2002
|
|---|---|
| Authors: | Bruce, Margaret |
| Other Persons: | Bessant, John R. (ed.) |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Innovation | Strategisches Management | Strategic management | Produktgestaltung | Product design | Innovationsmanagement | Innovation management | Produktentwicklung | Management | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxii, 287 p graph. Darst 25 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Literaturangaben |
| ISBN: | 0-273-64374-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001597122