Design of a generic customer relationship strategy management system
K. C. M. Kwok, K. L. Choy, H. C. W. Lau and S. K. Kwock
| Year of publication: |
2007
|
|---|---|
| Authors: | Kwok, K. C. M. ; Choy, K. L. ; Lau, Henry ; Kwock, S. K. |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 1.2007/08, 2, p. 109-131
|
| Subject: | Beziehungsmarketing | Relationship marketing | Neuronale Netze | Neural networks | Kundenzufriedenheit | Customer satisfaction |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003754311