Design of search engine services : channel interdependence in search engine results
Year of publication: |
December 2016
|
---|---|
Authors: | Edelman, Benjamin ; Lai, Zhenyu |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 6, p. 881-900
|
Subject: | search engines | organic search | sponsored search advertising | user interface | channel substitution | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Vertriebsweg | Distribution channel | Online-Recherche | Online search | Informationsverhalten | Information behaviour | Benutzerschnittstelle | User interface |
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