Design shopping as an experience : exploring the effect of the live-streaming shopping characteristics on consumers' participation intention and memorable experience
Yu Gu, Xusen Cheng, Jia Shen
| Year of publication: |
2023
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|---|---|
| Authors: | Gu, Yu ; Cheng, Xusen ; Shen, Jia |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 60.2023, 5, p. 1-14
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| Subject: | Continuous participation intention | Memorable experience | Live-streaming shopping | Stimulus-organism-response framework | Characteristics of live-streaming shopping | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2023.103810 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014466174