Design thinking : a path towards designerly way of place branding
Homayoun Golestaneh, Manuela Guerreiro, Patrícia Pinto
| Year of publication: |
2021
|
|---|---|
| Authors: | Golestaneh, Homayoun ; Guerreiro, Manuela ; Pinto, Patrícia |
| Published in: |
Marketing, creativity and experiential design. - Newcastle upon Tyne : Cambridge Scholars Publishing, ISBN 978-1-5275-7557-8. - 2021, p. 104-115
|
| Subject: | Standortmarketing | Place marketing | Produktgestaltung | Product design | Markenführung | Brand management | Design Thinking | Design thinking |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012821028