Design Thinking for Strategy : Innovating Towards Competitive Advantage

Part I: The Concepts and Theories Behind Innovative Strategy Design -- 1. Understanding the Need for a New Approach to Strategy Development -- 2. How Design Thinking Adds Value to Strategy -- 3. Customers and their Needs -- 4. How Value Impacts Strategy Design -- 5. Revisiting the Business Model Canvas as a Common Language -- Part II: A Structured Approach to Strategy Development -- 6. Gaining a Collective Understanding of the Strategy Development Challenge -- 7. A Novel Strategy Development Process Based on Design Thinking -- Part III: Laying the Foundation for a Successful Strategy -- 8. Understanding the Industry Environment and Its Implications to Strategy -- 9. Choosing a Tangible Strategic Focus Rather Than Building Upon an Abstract Vision -- Part IV: Iteratively Developing the Business Model Underlying the Strategy -- 10. Gaining Insights by Observing Target Customers in Their Natural Environment -- 11. Understanding Target Populations and Their Jobs Through Learning -- 12. Shaping the Strategy by Designing Business Model Prototypes -- 13. Managing Uncertainty Through Experiment-Based Validation -- Part V: Exposing the Designed Strategy to the Competitive Environment -- 14. Exploiting Findings from Game Theory to Succeed in a Competitive Environment -- 15. Laying the Groundwork for Strategy Implementation Through Stakeholder Focused Communication.