Design thinking : new product development essentials from the PDMA

Intro -- Title Page -- Copyright -- Table of Contents -- About the Editors -- Chapter 1: A Brief Introduction to Design Thinking -- Introduction -- 1.1 The Concept of Design Thinking and Its Role within NPD and Innovation -- 1.2 A Framework of Design Thinking -- 1.3 Design Thinking as a Nonlinear Process -- 1.4 The Principles and the "Mindset" of Design Thinking -- References -- About the Author -- Part I: Design Thinking Tools -- Chapter 2: Inspirational Design Briefing -- Introduction -- 2.1 Nine Criteria of an Inspirational Design Brief -- 2.2 Writing the Inspirational Design Brief -- 2.3 Research Findings about Inspirational Design Briefs -- 2.4 Three Pitfalls to Avoid -- 2.5 Conclusion: Keys to Success -- References -- About the Author -- Chapter 3: Personas: Powerful Tool for Designers -- Introduction -- 3.1 Defining Personas -- 3.2 The Importance of Personas -- 3.3 Creating Personas -- 3.4 Illustrative Application of Personas -- 3.5 Summary -- 3.6 Conclusion -- References -- About the Authors -- Chapter 4: Customer Experience Mapping: The Springboard to Innovative Solutions -- Introduction -- 4.1 Inputs to the Experience Map -- 4.2 The Experience Mapping Process -- 4.3 The Experience Map as a Springboard to Innovative Solutions -- 4.4 Conclusion -- References -- About the Authors -- Acknowledgment -- Chapter 5: Design Thinking to Bridge Research and Concept Design -- Introduction -- 5.1 Challenges in Idea Generation -- 5.2 The Need for a Systematic Method to Connect to the User -- 5.3 The Visualize, Empathize, and Ideate Method -- 5.4 The Importance of Visualizing and Empathizing before Ideating -- 5.5 Applying the Method -- 5.6 Conclusion -- About the Author -- Chapter 6: Boosting Creativity in Idea Generation Using Design Heuristics -- Introduction -- 6.1 Where Do New Design Ideas Come From?.