Designing better online review systems : how to create ratings that buyers and sellers can trust
authors: Geoff Donaker, Hyunjin Kim, Michael Luca ; illustrator: Sean McCabe
| Year of publication: |
2019
|
|---|---|
| Authors: | Donaker, Geoff ; Kim, Hyunjin ; Luca, Michael |
| Other Persons: | McCabe, Sean (illustration) |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 97.2019, 6, p. 122-129
|
| Subject: | Online marketplace | Marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012131333