Designing branded mobile apps : fundamentals and recommendations
Year of publication: |
2015
|
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Authors: | Zhao, Zhenzhen ; Balagué, Christine |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 58.2015, 3, p. 305-315
|
Subject: | Mobile application | Brands | Mobile business | Marketing | Social media | Mobile Anwendung | Markenführung | Brand management | Mobile Business | Social Web | Social web | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Arbeitsmobilität | Labour mobility | Mobiltelefon | Mobile phone |
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