Designing competitive loyalty programs : a stochastic game-theoretic model to guide the choice of reward structure
Amir Gandomi, Amirhossein Bazargan, Saeed Zolfaghari
| Year of publication: |
2019
|
|---|---|
| Authors: | Gandomi, Amir ; Bazargan, Amirhossein ; Zolfaghari, Saeed |
| Published in: |
Annals of operations research ; volume 280, numbers 1/2 (September 2019). - New York, NY, USA : Springer. - 2019, p. 267-298
|
| Subject: | Loyalty reward structure | Continuous games | Computational game theory | Markov chain | Discrete choice modeling | Nonlinear optimization | Spieltheorie | Game theory | Markov-Kette | Diskrete Entscheidung | Discrete choice | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/s10479-019-03179-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012116221