Designing loyalty-building programs for packaged goods brands
Michelle L. Roehm, Ellen Bolman Pullins and Harper A. Roehm
| Year of publication: |
2009
|
|---|---|
| Authors: | Roehm, Michelle L. ; Pullins, Ellen ; Roehm, Harper A. |
| Published in: |
Measuring and managing brands. - London [u.a.] : Routledge. - 2009, p. 359-386
|
| Subject: | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Alkoholfreies Getränk | Non-alcoholic beverage | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003784914