Designing Smart Prices : Kundenwahrnehmung von Dynamic und Personalized Pricing
Mila Vogelsang
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Vogelsang, Mila |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Preismanagement | Pricing strategy | Innovation | Algorithmus | Algorithm | Dynamic pricing | Preisdifferenzierung | Kaufverhalten | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIV, 176 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Dissertation, Universität Passau, 2020 |
| ISBN: | 978-3-658-31379-1 ; 3-658-31379-X ; 978-3-658-31380-7 |
| Other identifiers: | 10.1007/978-3-658-31380-7 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012253583