Desingning and implementing brand architecture strategies
Kevin Lane Keller
| Year of publication: |
2014
|
|---|---|
| Authors: | Keller, Kevin Lane |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 9, p. 702-715
|
| Subject: | brand architecture | brand strategies | brand positioning | brand extensions | brand hierarchies | Markenführung | Brand management | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Markenarchitektur | Brand architecture | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010514141