Desire for Visual Aesthetics (DVA) in the store environment : concept and measurement
Anshu Saran, Morris Kalliny, and Michael Minor
| Year of publication: |
2017
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|---|---|
| Authors: | Saran, Anshu ; Kalliny, Morris ; Minor, Michael |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 23.2017, 1, p. 45-61
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| Subject: | aesthetics | scale | store environment | visual | Ästhetik | Aesthetics | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Visualisierung | Visualization | Produktgestaltung | Product design | Wahrnehmung | Perception | Visuelle Wahrnehmung | Visual perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2016.1251523 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011729459