Destination brand equity among the host community : a potential source of comparative advantage for DMOs
Year of publication: |
2009
|
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Authors: | Pike, Steven ; Scott, Noel |
Publisher: |
Ekonomski Fakultet Sveucilista, Katedra za Trgovinu i Turizam |
Subject: | TOURISM | Tourism | Destination marketing | Host community | Brand equity |
Type of publication: | Article |
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Notes: | Pike, Steven & Scott, Noel (2009) Destination brand equity among the host community : a potential source of comparative advantage for DMOs. Acta Turistica, 21(2), pp. 160-183. QUT Business School; School of Advertising, Marketing and Public Relations |
Source: | BASE |
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