Destination brand equity research from 2001 to 2012
Year of publication: |
2015
|
---|---|
Authors: | Kladou, Stella ; Giannopoulos, Antonios A. ; Mavragani, Eleni |
Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 20.2015, 2, p. 189-200
|
Subject: | Brand equity | Brand performance | Destination branding | Effectiveness | Review | Markenführung | Brand management | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management |
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