Destination brand positioning theme development based on consumers' personal values
Filareti Kotsi, Steven Pike
| Year of publication: |
2021
|
|---|---|
| Authors: | Kotsi, Filareti ; Pike, Steven |
| Subject: | destination marketing | travel context | destination image | positioning | brand identity | personal construct theory | Repertory Test | laddering analysis | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Destinationsmanagement | Destination management | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Urlaubsverhalten | Holiday behaviour | Tourismusregion | Tourism destination | Herkunftsbezeichnung | Designation of origin |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348020980056 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012483434