Destination image differences between first-time and return visitors : an exploratory study on the city of Rome
Angelo Giraldi; Ludvica Cesareo
| Year of publication: |
2014
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|---|---|
| Authors: | Giraldi, Angelo ; Cesareo, Ludvica |
| Published in: |
Tourism and hospitality research : the surrey quarterly review. - London [u.a.] : Sage Publ., ISSN 1467-3584, ZDB-ID 2249125-9. - Vol. 14.2014, 4, p. 197-205
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| Subject: | Consumer behaviour | destination branding | destination image | destination management | destination measurement | Rome | tourist behaviour | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Tourismusregion | Tourism destination | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Stadtmarketing | City marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010428092