Destination marketing and visitor experiences : the development of a conceptual framework
YangYang Jiang (Department of Marketing, Faculty of Business and Economics, Monash University, Caulfield East, Melbourne, Australia), Haywantee Ramkissoon (School of Marketing, Curtin Business School, Curtin University, Australia; BehaviourWorks Australia, Monash University, Clayton, Australia), Felix Mavondo (Department of Marketing, Monash University, Clayton, Australia)
| Year of publication: |
July-September 2016
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|---|---|
| Authors: | Jiang, Yang Yang ; Ramkissoon, Haywantee ; Mavondo, Felix |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 25.2016, 5/6, p. 653-675
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| Subject: | customer orientation | destination image | fun | mediation effect | place attachment | visitor delight | Tourismusmarketing | Tourism marketing | Beziehungsmarketing | Relationship marketing | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2016.1087358 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011578892