Destination marketing of Australia : return on investment
Year of publication: |
2014
|
---|---|
Authors: | Dwyer, Larry M. ; Phạm, T. S. ; Forsyth, Peter ; Spurr, Ray |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 53.2014, 3, p. 281-295
|
Subject: | destination marketing | inbound tourism | Australia | marketing return on investment | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Australien | Return on Investment | Return on investment |
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