Destination online communication : why less is sometimes more : a study of online communications of English destinations
Alessandro Inversini; Lorenzo Cantoni; Marianna De Pietro
| Year of publication: |
2014
|
|---|---|
| Authors: | Inversini, Alessandro ; Cantoni, Lorenzo ; De Pietro, Marianna |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 31.2014, 5/6, p. 563-575
|
| Subject: | DMO online communication | Web site evaluation | online communication | destination management systems | Website | Destinationsmanagement | Destination management | Social Web | Social web | Online-Marketing | Internet marketing | Internet | Kommunikation | Communication | Öffentlichkeitsarbeit | Public relations | Electronic Commerce | E-commerce | Tourismusmarketing | Tourism marketing | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010405099