Determinant factors influencing green purchase intention of millennials in Delhi/NCR and green consumer needs
Samriti Mahajan, Rajat Gera
| Year of publication: |
2023
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|---|---|
| Authors: | Mahajan, Samriti ; Gera, Rajat |
| Published in: |
International journal of public sector performance management : IJPSPM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1741-105X, ZDB-ID 2471977-8. - Vol. 12.2023, 3, p. 402-422
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| Subject: | attitude | collectivism | consumer behaviour | eco-consciousness | green consumer needs | green purchase | green segmentation | millennials | socially responsible consumption | theory of planned behaviour | theory of planned behaviour framework | TPB | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Verbrauchereinstellung | Consumer attitudes | Öko-Marketing | Green marketing | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPSPM.2023.133586 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430798