Determinanten der Arbeitgeberwahl von potenziellen Bewerbern in der Ernährungsindustrie

The current and also future situation on the work market presents great challenges for the personnel marketing activities of the food producers. At the same time, in the companies the knowledge increasingly prevails, that it is primarily those who succeed in attracting particularly suitable and capable employees in the long term, who achieve economic success. It is predominantly medium sized enterprises in the food industry that have been shown to be particularly affected by this challenge, as they often do not have a pronounced image as an employer and therefore see themselves as being aff...