Determinanten der Nachfrage nach Fussballhighlights im Free-TV - eine empirische Analyse am Beispiel der Sendung "ran"

This paper analyses the short- to medium-term determinants of demand for professional team sports. Focusing on the economically important demand for TV broadcasts in this area, Dietl/Franck/Roy enter territory that is mostly unexplored by sports economists so far. (...)

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Year of publication:	2003-06-01
Authors:	Dietl, Helmut M. ; Franck, Egon ; Roy, Patrick
Publisher:	Institut für Betriebswirtschaftliche Forschung <Zürich>
Subject:	Sportökonomie \| sports- business administration \| Medienökonomie \| media economics \| Empirische Forschung \| Einschaltquote

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Extent:	843776 bytes 39 p. application/pdf
Series:	Universität Zürich - Lehrstuhl für Unternehmensführung und -politik - Publikationen Arbeitspapier ; 19 (2003)
Type of publication:	Book / Working Paper
Language:	German
Classification:	Media management ; Individual Working Papers, Preprints ; Germany. General Resources
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005844438