Determinants and consequences of the perceived social impact of a sport event
Year of publication: |
2014
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Authors: | Inoue, Yuhei ; Havard, Cody T. |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 28.2014, 3, p. 295-310
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Subject: | small scale sport events | social responsibility | sponsorship | cause | spectator sport | social impact | Sportveranstaltung | Sport event | Sponsoring | Sponsorship | Corporate Social Responsibility | Corporate social responsibility | Sport | Sports | Konsumentenverhalten | Consumer behaviour | Soziale Folgen | Social impact | Sportmarketing | Sports marketing |
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